Product imaging plays a dominant role in the promotion of a product or also of a service. It reflects the message the producer wants to convey through the product. Whether it be any kind of product, if you are launching many products then they need to bound together by similar images which will strengthen the message you want to convey to the audience. You can also choose to connect with the audience through some convincing icons specially designed for your products.
Why is a message necessary first of all?
While you are launching a product, you need to think simultaneously of a caption that will go along with your product. The caption should be a replica of the message you want to convey to your audience. But also remember one thing, your caption / message has to be short and crisp. Too long a message might not be easily remembered by the public. A short message, a precise one, is much easy to remember. You need to repeat your captions over and over again to engrave them into the audience’s brains. A lot is decided by the correct framing of your caption since a consumer’s opinion is totally formed from that particular caption / message. Giving a wrong message may lead to the formation of a wrong conception about the message.
Thus, the customer’s perception of the message has to be in line with the message that you convey along with your product. If the consumers’ responses match with the captions, then success is in your court. The correct response from the audience is what actually matters. And, that is why everyone fights and works hard for; as they are the people you want to a serve as a branding company or individual.
Product branding – the first step of the whole process
Product branding is very important if we consider the tough competition the producer has to face in the Whatsapp marketing. Product branding will make you rise above all and give your product a unique twist. If you are stable and consistent with the captions and images you convey about your product, then you are sure to dominate the market and win the hearts of the audience.
The initiatives taken for product branding in the very beginning of the promotion of your product will help you to carve out a niche for your product in the market. Many of the online and offline companies have dominated and ruled the market for years only because they have been consistent in the portrayal of the messages and images of the products.